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The Cambridge Marketing Podcast

The Cambridge Marketing Podcast

Business:Marketing

Hofstede‘s Cultural Dimensions Theory

Hofstede‘s Cultural Dimensions Theory

2021-11-05
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The title may seem terrifying, but this week's podcast is utterly fascinating!  My guest, Katie Hart, helps us first dissect and then digest Geert Hofstede's framework for cross cultural communication ...

The title may seem terrifying, but this week's podcast is utterly fascinating!  My guest, Katie Hart, helps us first dissect and then digest Geert Hofstede's framework for cross cultural communication - and explains its usefulness (and importance) in marketing!

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