Tim J Smith of Wiglaf pricing shares my view that discounting is a sin. Giving away margin because your reps have a bad money concept is unforgivable.
How often does a founder or leadership team encourage discounting? Do you ever calculate what the true, full hidden cost of an initial discount will be over a customer's lifetime? It'll make your FD or CFO weep.
Tim and I don't pull any punches. This will be an uncomfortable listen for many of you.
Websites:
Phone: +1 8728292495 (Work)
Twitter: timo437
--
Contact me to chat about coaching and training https://calendly.com/marcuscauchi
Managing And Leading Right with Values, Motivations & Goals
Why Is Sales Training Measured On Knowledge Retention Not Outcomes?
How To Unlock The Hidden Revenue Inside Your Business
Plus Ça Change Plus La Même Chose, Exploring Change and Innovation
Overcome Discovery Resistance With Powerful Stories
Helping Your Salespeople Sell More, For More, More Often
Strategic Pricing For Maximum Lifetime Customer Value
Leveraging The Power of Audio & Micro-Content
Imagining The Unimagined: The Future of Work, part 2
Sales: A Force For Good (Launch Event, Americas)
Be Prepared To Be Fired Every Day For Doing The Right Thing
Why Real Leaders Love Helping Others Succeed
Sales Is A Laughing Matter
Believe The Hype About Hype
If You Want To Achieve Continuous Improvement, Coach
Are You Making Every Word Count?
The Hard Truth About Founding And Scaling Up Your Business
Rethink Everything You Know About Pricing & Loyalty
What Is Conscious Selling And Why Is It Better For You And Your Customer?
Bringing Consciousness To Education
Create your
podcast in
minutes
It is Free
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money