Marketing Technology Podcast by Marketing Guys
Business:Marketing
Almost every in-person event is transformed into an online event nowadays. During this episode, Elias and Mark have a chat with Katherine Martin on how to successfully organize an online event. Because just setting up a PowerPoint and register for a Zoom Pro account is not going to do the job!
Katherine organized several events during 2020 and had thousands of people that registered and joined the event and turned out to be valuable leads for the marketing and sales teams.
We discuss 4 steps:
During the interview, Katherine refers to James Carbary from Sweetfish Media and a host at the B2B Growth Podcast.
LinkedIn Katherine Martin: https://www.linkedin.com/in/katherinemartin2017/
Website Narrative Science: https://narrativescience.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
E33: Succesvol voorbeeld van marketing automation inzet in B2B - Interview Irma Tetteroo - Marketing Manager @ PANAS
E32: How to select the right marketing automation software - Elias Crum & Mark van Horik from Marketing Guys
E31: Skyrocket conversions using webvisitors data - Interview Ali Riaz - Board member @ Task Analytics
E30: Conversie optimalisatie door personalisatie - Interview Ruud Buijserd- Co-founder van Klue
E29: Buying marketing automation for the 2nd time - Interview Michael Ward - CEO at Net-Results marketing automation
E28: Marketing automation combined with AI - Interview Suvish Viswanathan - Head of Marketing Europe at ZOHO Corporation
E27: Marketing Technology in recruitment - Interview Amir Bormand - Founder & CEO at Elevano
E26: Marketing Technology at a start-up - Interview Yves Neidlinger - Founder & CEO at Culinarylocal.com
E25: 2019 Trends in marketing automation - Interview Nina Church - VP Marketing @ Act-On
E24: Personalized interactive content - Interview Nick Mason- CEO & Founder at Turtl
E23: Beyond Email Marketing - Interview Peter Bell - VP EMEA Marketing at Marketo
E22: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik)
E21: Interview with the Godfather of Martech Scott Brinker - VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, Program Chair of MarTech
E20: How to effectively use mobile in your marketing technology mix - Interview Bill McDaniel, mobile march specialist-
E19: Relevant communiceren met Unless - Martech van Nederlandse bodem! - Interview Sander Nagtegaal (CEO van Unless.com)
E18: How to avoid mistakes when selecting marketing automation - Interview Henrik Becker (Marketing Director at Net-Results Marketing Automation)
E17: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik)
E16: Martech tools voor online marketeers - Interview Marko Banfi (marketeer bij XCESS Expertisecenter)
E15: The future of marketing automation - Interview Olaf Kowalik (Director of Product Management at Act-On Software)
E14: How and why to start a corporate podcast - Interview James Carbary (from the B2B Growth Show podcast and Sweetfish Media)
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