This week we hear from Max Towey, Co-Founder and CEO at RocaNews. Roca is a start-up building a community around the news that lowers the blood pressure; they believe alarmist and partisan coverage has been responsible for much of the news avoidance we're seeing today. Towey tells us how Roca is aiming for balanced and informative coverage of just a few stories a day, and are hoping to rebuild the younger generation's trust in news. He also explains how they built up over 1 million followers on Instagram, why an email newsletter is one of their most successful products, and why it's so important to lower the temperature around political discourse.
In the news roundup the team asks whether hyperpartisanship is making its way across the Atlantic, based on a (very scary) report about a universal drop in trust in US news media. In the news in brief, we look at whether Europe is working smarter not harder when it comes to the podcasting industry; why has the Guardian hopped into bed with Google for funding; and discuss the latest bid for attention from manchild Elon Musk around Twitter.
Media Briefs: BlueConic’s Patrick Crane on managing data strategies in times of constant transformation
Total Politics' Ludovica D'Angelo on the primacy of product in a shifting media landscape
Saveur’s Kat Craddock on rebuilding a premium print presence on digital foundations
Farmers Weekly’s Daniel Smith on creating and monetising a podcast for farmers
Torstar Corporation's Brandon Grosvenor on early micropayment experiments
The Knowledge's Jon Connell on why newsletters are aimed at mindsets, not demographics
The Economist's John Shields on growing subscriber-only podcasts
Morningcrunch's Paul Ostwald on growing and monetising a German-language daily newsletter
The Baltimore Banner's Eric Ulken on the value of an app to a local news start-up
Media Briefs: Purple’s John Rahim on why a scalable CMS is key to future-proofing your digital publishing strategy
Greater Govanhill's Rhiannon J Davies on the power of print to connect communities
The Evening Standard's Simon Kurs on an award-winning commercial podcast strategy
5 podcast and newsletter lessons from leading publishers: Publisher Summit special with journalism.co.uk
How Hamburger Morgenpost has embraced AI and digital technologies to reengineer their business model: in conversation with Purple
How broadcaster SPORT1 uses AI and automation to maximise social media impact: in conversation with Echobox
Media Briefs: How live blogging adds an audience-first dimension to election coverage
Preview: The Publisher Podcast & Newsletter Summit 2024
The Atlantic's Nicholas Thompson on milestones, paywalls, and setting future goals
Media Briefs: Setting new KPIs to rescue SMB display-ad revenues
Podnews' James Cridland on running a profitable newsletter-first publication
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