Episode 10 - Pandemic Frustration: How Cognitive Dissonance, Tribalism, Individualism and Social Norms Norms Change the Way We Hear Public Safety Messages

In this episode, we explore the frustration felt when other people take actions during the pandemic that put other people at risk. We look at the research as to why this happens and how others can work to communicate most effectively with them. As a community, we must work together to address this long disaster for the months ahead because, as Dr. Jones says, "We're all in this together."