Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more.
Nicole Lashae Ben has always had a passion for interior design and design strategy. After earning her BFA in Interior Design from Syracuse University and MA in Design Management from Savannah College of Art and Design, Nicole went on to work in sales for a handful of international interior product companies including Lamin-Art, USAI Lighting, and Koroseal. She started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.
***
📲CONNECT with Nicole:
LinkedIn: https://www.linkedin.com/company/thriveindesign
Instagram: @thriveindesign
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned: "The 4-Hour Workweek" by Tim Ferriss
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
A Candid Conversation About the Coronavirus with Jane Dagmi
Learn Savvy Strategies for Building a Design Firm with Julia Miller
Contemplating a Free Consultation? Here’s How it Impacted Our Bottom-Line
Alignable: Should Interior Designers Use This Networking Site? with CEO Eric Groves
Is Email Marketing Dying? Our Top 5 Tips to Keep Yours Alive for Your Design Business.
The Hidden ROI of Starting a Podcast with Katie Freeman
The NEW LinkedIn ‘Featured’ Section: Showcase Your Accomplishments
What is Design Harmony and Why Should Designers Care? with Michelle Castagna and Mike Peterson
Abandoning Perfection—The Trending Instagram Aesthetic
Facebook Community Groups: An Innovative Way to Market Your Interior Design Business with Natasa Jones
Instagram Comes Clean: 5 Myths BUSTED
Show House 101: How to Launch Your Own with Maryline Damour
How to Use Instagram Create Mode to Spice Up Your Stories!
Brick-and-Mortar Isn’t Dead: The Upside of a Retail Space with Victoria Sanchez
Your [Ideal] Marketing Demographic IS on Social Media!
How to Get Published in AD Pro—Straight from Editor Katy Olson
Live Stream or Pre-Recorded Video: What is a Designer to Do?
The Interior Design Consultation: To Charge or Not to Charge? with Sandra Funk
Master Marketing: Strategies You Can Learn From Your Dog
Behind the Scenes of the One Room Challenge™ with Veronica Solomon
Create your
podcast in
minutes
It is Free
99% Invisible
The John Clay Wolfe Show
Art + Audience
A Tale of Two Cities
A Princess of Mars
Design Better
Unbuilt: An Unrealized Theme Park Podcast