You will find the notes, links and resources for this conversation here https://decideforimpact.com/show427-spark-sustainable-conversations-franzisca-weder/
In this conversation with Jennifer, I learned:
0:00 Intro
02:20 a short overview of where she has been living and teaching.
04:15 Difference between Corporate Social Responsibility and Sustainability Communication
07:35 Sustainability is a very much Western concept.
10:45 Cultural differences and corporate communication
13:55 No room for an alternative story to our market-driven capitalistic system.
15:20 Looking at sustainability from an intercultural perspective can create a new understanding of what sustainability means.
18:25 Her biggest passion is to make students curious and courageous, authorship for change, and spark conversations.
26:30 The easy way to spark a conversation.
30:40 Sustainability is such a peaceful and harmony-creating term.
32:40 Create touching points between the stories. There is a lot of energy in there.
36:55 Find the hidden champions in your organisation and let them be the communication pioneers in their networks.
38:25 Find the issues that are very relevant for the people within my organisation and tell different stories.
43:50 Stereotypes in PR and communication jobs.
46:15 Using the Inner Development Goals with students and in the classroom.
57:05 Don’t call it the IDGs or the SDG’s for sustainability, due to the overuse of the term. It is key to changing behavior.
58:25 The quality of the sustainability question, What do you care about? What you care about, then you care for it.
1:03:25 Learn from local philosophers.
1:11:30 Professional communication had a good boost and they learned a lot from all the communication and reactions during the pandemic.
As a communication and media scholar, Franzisca Weder knows that storytelling and the arts must sit alongside science, technology, business, and other disciplines to solve the challenges of sustainability and climate change.
Throughout her 20-year career in tertiary education, she has focused on using various communication strategies and forms of creative disruption to bring about individual and organisational change.
Her work turns the motto ‘all talk no action’ on its head, demonstrating instead the idea that ‘talking is action’. Communication, language, and stories are essential tools to help humans make sense of the world, question their reality, and develop new norms that create a socio-ecological transformation process.
Univ. Prof. Dr. habil Franzisca Weder, is researching, writing, and teaching in the areas of Organizational Communication and Public Relations with a specific focus on Sustainability Communication and Corporate Social Responsibility.
Franzisca Weder is the outgoing Chair and now Education Fellow of the International Environmental Communication Association (IECA).
Let’s get started…
Wat is je gelderfenis - Ellen de Lange-Ros
Dit bedrijf was haar dure MBA - Marijke Krabbenbos
Marketing en ondernemen is fun - Jan Jacobs
Val op en trek zo klanten aan - Maarten Reijgersberg
Durf groots te denken vanuit je hart – Annick Seys
Begin heel snel met een mailinglijst te maken - Johan D'Haeseleer
Wat moet ik met al dat geld – Monique Bolung
Belangrijkste reden om je bedrijf te verkopen - Martijn van der Tuin
Hoe ze haar baan opgaf voor een webshop - Mariëlle de Ruijter
Netwerk heeft honderdduizenden ondernemers geholpen - Bart van Nol
Verander je vragen, verander je leven - Aflevering 35
3 jaar achter elkaar zelfde omzet - Tineke Rensen
Mijn bedrijf is er nog niet klaar voor - Femke Hogema
Succesvolle lancering door Facebook advertenties - Gwendoline Teske
Hoe een boek haar bedrijf op de kop zette - Hedwyg van Groenendaal
Verhoog de geldthermostaat - Laura Babeliowsky
Puur, de HEMA van de event branche - Anna-Maria Giannattasio
Niet teveel denken, Gewoon doen - Veronique Prins
Serie over jaarplan - 5 van 5
Serie over jaarplan - 4 van 5
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