On May 3, 2019, Kurt and Tim attended an invitation-only Science Symposium featuring a track on behavioral science at the San Francisco headquarters of human and food transportation giant Uber. During the one-day assembly, we sat in on presentations delivered by academic researchers from UCLA, University of British Columbia, University of California San Diego, Dartmouth, Cornell, Columbia University and Stanford, among others. We also heard from practitioners of applied behavioral sciences who work at Facebook, Morningstar, TruFit, Cerego, Ipsos, Maritz, and, of course, Uber.
Kurt and Tim were exposed to a massive amount of new research data, new insights into human behavior from both academic and corporate fieldwork, as well as exciting hallway conversations with people that we wanted to share with you. We nabbed a few quick recordings during the breaks and, regrettably, there are times when the background noise is pretty high. (Our apologies.)
We are grateful to Candace Hogan, a leader of applied behavioral science at Uber, for inviting us and we appreciate the effort that Uber is expending to integrate behavioral sciences with their business model and to share them with us.
Guests (in order of appearance)Melanie Brucks, PhD student at Stanford University: https://www.melaniebrucks.com/
Elizabeth Kim, first behavioral scientist at Spotify: https://www.linkedin.com/in/elizabethdkim/
Charlotte Blank, chief behavioral officer at Maritz: https://www.linkedin.com/in/charlotte-blank-52554a2/
Ingrid Paulin, senior behavioral scientist at Rally Health: https://www.linkedin.com/in/ingrid-melv%C3%A6r-paulin-27543647/
Shirin Oreizy, founder and president at Next Step: https://www.linkedin.com/in/shirinoreizy/
Scott Drummond, brand builder at Next Step: https://www.linkedin.com/in/scottdrummond/
Joseph Reiff, PhD student at UCLA: https://www.anderson.ucla.edu/degrees/phd-program/areas-of-study/behavioral-decision-making/meet-the-students/joseph-reiff
Mentions
Wendy De La Rosa, principal at Irrational Labs: https://www.linkedin.com/in/wendy-de-la-rosa/
Hal Hershfield, PhD, professor at UCLA: https://www.anderson.ucla.edu/faculty-and-research/marketing/faculty/hershfield
Brad Voytek, PhD, professor at UCSD: https://voyteklab.com/
Grooving on Too Much Stuff
Grooving: Top 10 Podcasts of 2018
Sam Tatam: Smelling the Brand
Will Leach: Marketing to Mindstates
Grooving on: New Year's Resolutions
Michael Hallsworth: From MINDSPACE to EAST
Re-Grooving on Annie Duke
Brian Ahearn: The Heart of Reciprocity
Linnea Gandhi: Crushing on Statistics
Grooving on Civil Discourse at the Thanksgiving Table
David Yokum: Science is Hard
Grooving on Waiting: Why we don't like to be idle
Koen Smets: The Altered Chord
Caroline Webb: Having a Good Day
Grooving on Books: Our Top 10 Recommended books on Behavioral Science
Leaving the Matrix: Annie Duke and Insights into how you can improve your thinking!
Education: The Path to a More Prosperous Life with Sarita Parikh
Beyond a Framework featuring Bri Williams
Grooving on Priming: How Your Socks Influence Your Behavior
Grooving on Goals: The Magic of Goals
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
Something You Should Know
EverydaySpy Podcast
Proxy with Yowei Shaw