In this episode of the PRovoke Media podcast, Maja Pawinska Sims and Diana Marszalek talk through the 12 trends the PR and communications industry would like to see in 2022: in which we combine curation with aspiration and a healthy dose of pragmatism, but with enough idealism to give us all something to aim for in 2022. Ideas from our editors and industry leaders – including Torod Neptune, Jo-ann Robertson, Julianna Richter, Alex Malouf, Nitin Mantri and Joanne Painter – range from CEOs speaking up on human rights issues, to tackling disinformation, to putting a monetary value on trust, to a sustained focus on diversity and inclusion, to smarter use of technology, data, analytics and personalisation.
The power of communications in accelerating sustainability adoption
Truth, Trust & Trickery
The Burson mega-merger: is bigger better?
The Lowdown On Analyst Relations
Global Healthcare Campaigns, Myth Or Reality?
Using AI To Supercharge Success
Havas Red On The Maturation of Influencer Marketing
The critical role of comms in decriminalising suicide
HBCU Sports In The Limelight
Cross-Generational Communications: Creating Ageless Connections
Moderna Chief Brand Officer Kate Cronin
PRovokeGlobal Preview: Is Disruption Redefining The Agency World?
Brands Should Act More Like Creators
Ex-AIIB comms chief Bob Pickard
The Rise Of Misinformation And What It Means For Brand Storytellers
Tier One On Leveraging Trendspotting To Elevate Brands
How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
The Future Of Cognitive AI And Its Role In Protecting Brands
Maureen Lippe On Radical Reinvention
Prioritizing Employee Wellness Is Good Business
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