We live in a culture that’s obsessed with the celebrity. From tabloids to reality TV, we’re fascinated by the lifestyles of the rich and famous. And now, with social media and live video, we can feel more connected to them than ever.
Which is why Katy Perry’s video campaign for the release of her upcoming album was so brilliant.
Capitalizing on her audience’s desire to learn everything about her, Katy livestreamed her life for 4 straight days on YouTube. Fans got to watch her eat, sleep, sing, and hang out with other celebrities during her livestream, Witness World Wide.
And like any good video marketing team, her editors cut down the highlights of the livestream into sharable, bite-sized videos.
So if you want to learn more about why Katy Perry’s video marketing stunt was so successful, plus news from Foot Locker, Snap, Twitter, and more, you won’t want to miss out on this podcast episode!
Ep. 416: How to Differentiate your Business when you and your Competitors Sell the Same Thing w/ Kasen James
Ep. 415: The Biggest Problem Businesses Create with their Customer Journey w/ Jason Fair
Ep. 414: Don't Do This On LinkedIn! w/ Jordan Herelle
Ep. 413: Todd interviews Kim Le about how his Remote Selling Secrets helped her business
Ep. 412: Searching for a new job? Here's how to stand out! w/ Kasen James
Ep. 411: Vidyard Updates Crush LinkedIn! w/ Jordan Herelle
Ep. 410: Come Along with Todd & Thomas as they Close a Deal!
Ep. 409: 3 Steps for Planning Your Next Video Project w/ Jordan Herelle
Ep. 408: Why You Need To Create Momentum On Your Landing Page w/ Thomas Hicks
Ep. 407: How to Dominate B2B & B2C Sales w/ Jason Fair
Ep. 406: How to Fix Your Buyers Journey w/ Jordan Herelle
Ep. 405: Gated vs. Non-Gated Content w/ Jason Fair
Ep. 404: Reevaluating Pink Hair & Conversion Tactics w/ Thomas Hicks
Ep. 403: When You Should Invest In Professional Videos w/ Jordan Herelle
Ep. 402: Why You Need A Service Focused Mindset W/ Thomas Hicks
Ep. 401: How long does it take to make a video? w/ Jason Fair
Ep. 400: New Data Buyers Prefer to Buy Online w/ Jason Fair
Ep. 399: Why Your Projects Should be Led by a Strategist w/ Jordan Herelle
Ep. 398: Why Helpful Content Generates Leads
Ep. 397: 80% of Buyers Prefer Buying Remotely
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