Instagram Live is launching a new feature that’s simple in nature—but the implications create a smoother experience for users. Live videos typically only live on Instagram for 24 hours, but Instagram has been beta testing this new feature AND it should be completely rolled out by May 14th. What is it? Listen to this Monday Marketing Minisode to find out!
What You’ll Hear On This Episode of Wingnut SocialDrumroll: You can now share Instagram Live videos directly to your IGTV with the press of a button! Darla points out that previously you had to download a live video, then re-upload it to IGTV. It can be a painstakingly time-consuming process that deters you from doing it in the first place. Now the process is streamlined and user friendly.
Even better—Instagram Live usage is up 70% right now. Take advantage of that extra traffic—especially because the app sends out notifications to your friends to let them know you’re going live. Jump on the video bandwagon and create content for your IGTV library. If you’re like Darla and are better doing off-the-cuff live videos, this is the game-changer and time-saver you’ve been waiting for.
How to make Instagram Live work for your Design BizIt’s time to take advantage of being able to produce content on-the-spot. Are you doing a virtual walk-through of a space that you want to save to IGTV? What about a check-in at a workshop? Share some textiles and fabrics with your viewers? You can take all of this content and have it live on IGTV.
Even better—especially with Facebook already on board—Instagram is beta-testing monetizing your IGTV. Instagram’s biggest competitor is YouTube, and the changes they’re making might start leveling the playing field. Only time will tell. But video is THE new trend that will continue. Don’t miss out!
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PODCAST FAST TRACK
https://www.podcastfasttrack.com
Happy Holidays from Wingnut Social! – Episode 200
Jeff Harry: Why You Need to Infuse More Play in Your Day - Episode 199
Betsy Helmuth’s Guide to 10x Your Influence - Episode 198
Social Media Copyright Guidelines: How to Protect Your Content with Jamie Lieberman - Episode 197
How to Fuse Traditional + Digital Marketing with Steven Glaze - Episode 196
Rex Rogosch’s Take on the Future of Hospitality Design - Episode 195
How to Rewire your Mindset [Jarrod Haning’s Nobel-Nominated Process] - Episode 194
Andrea Freeman’s Method: Shift Your Mindset to Scale Your Business - Episode 193
Travel + Interior Design Photography Tips [Pro Ralph Velasco Shares] - Episode 192
Can Writing a Book Catapult Your Career? LuAnn Nigara Shares Her Thoughts - Episode 191
Differentiate Yourself: Amanda Berlin Says to Tell Your Story - Episode 190
Market Your Brand to Land a Licensing Deal [Victoria Larson's Strategy] - Episode 189
WHY the New Facebook Business Suite is Sweet - Episode 188
How to Collaborate with Nano-Influencers [Neal Schaffer’s Take] - Episode 187
The Ins and Outs of Instagram Alt Text - Episode 186
Positioning in Marketing: Create Your Unique Brand with Shannyn Lee - Episode 185
How IGTV Captions Help YOU Capture a Larger Audience - Episode 184
Fall in LOVE with Your Business Again with Kris Plachy - Episode 183
6 Ways YOU can Make Money on Social Media - Episode 182
How to Get Famous on TikTok [Courtesy of Mrs. Space Cadet] - Episode 181
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