Think about the world we lived in 20 years ago.
No Facebook or Twitter.
No stories on Instagram or snaps on Snapchat.
Believe it or not, Google hadn’t even registered their domain name yet.
Now, these digital household names dominate our devices, influence our culture, and drive the ways we stay connected — both personally and professionally.
The ways we communicate and connect with friends, family and brands have changed more in the last 20 years than ever before in human history. The scary part is it’s only moving faster.
For your business, that means a steady stream of change you’ll have to navigate.
Even as a digital marketer, I’m overwhelmed at times with how quickly things change. But if anything, it’s taught me the value of staying ahead of the curve — always looking a few miles down the road. That way I can guide you with smart insights to help you grow your business.
That’s why these weekly news updates are so important. If you want to invest in the right tools and use them to grow your business, you need to know what’s happening in the world of video marketing.
In this episode, Barry Schwartz joins us to explain what Google’s new mobile-first index means for your business, and how you can prepare your website before they roll it out.
Plus, we’ll talk about the latest video marketing news like Facebook’s new mission statement and how Snapchat and Instagram continue to ride the video trend.
Here’s to building a smart strategy that’s designed for tomorrow’s digital world!
Ep. 125: The 3 Principles To Reclaim Value In The Attention Economy
Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News
Ep. 123: Marketing Lessons Learned From Hugh Hefner
Ep. 122: Discover Who Your Biggest Competitor Is (It's Not Who You Think)
Ep. 121: Why Digital Agencies Struggle with Video
Ep. 120: How Chobani Used Video Ads To Generate 21.9 Million Views
Ep. 119: How Shorter Attention Spans Are Changing The Music Industry (And What Digital Marketers Can Learn)
Ep. 118: How to Use Facebook Ads in Different Stages of the Buying Process, with Steve Hetrick
Ep. 117: How Video Content Amplification & Paid Media Work Together
Ep. 116: The Three Building Blocks of a Successful Video
Ep. 115: Why Most Business Videos Fail, and How To Ensure Yours Succeed
Ep. 114: How Long Does It Take To Make a Video
Ep. 113: Why Amazon Might Expand Their Services (And How to Know If You Should Too)
Ep. 112: How To Use Video In Each Stage of The Buyer's Journey
Ep. 111: How to Optimize The Most Important Pages of Your Website With Video
Ep. 110: How Green Screens Hurt Your Overall Production Value (And What To Do Instead)
Ep. 109: Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge
Ep. 108: Three Daily Success Rituals That Create Video Marketing Masters
Ep. 107: The 7 Most Significant Social Platforms for Video Marketers
Ep. 106: Selecting the Right Key Performance Indicators for Your Online Video
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