In this episode I had a chance to chat with Alison K about research. I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to listen to this short and lively conversation about affordable ways you can conduct market research to make better decisions about your business.
Alison explains as businesses owners, especially in service area know the end goal it to make the sale. We know our target clients and their pain points. We already understand what will happen when they're done. However. our ideal audience is the prospects who aren't ready yet. In their evaluation they may consider a whole bevy of people you wouldn't consider your competition or contemporaries.
Audience research allows us to get our own heads out of our butts see the world through the eyes of our customers.
#1067 Host a Conference |Jennifer Crawford | From the Archive
#1066 - Help Your Competitors to Help Yourself
#1065 Monitize Your Podcast
#1064 Your Best Customer | Nick Cavarra | From the Archive
#1063 The Marketing Closet
#1062 Selling to Women | Robyn Newton
#1061 - Are Your Open To ... | Merit Kahn
#1060 Three Simple Questions
1059 Build Your Mailing List | Donna Peterson
#1058 The Perfect Podcast Pitch | Kelly Mosser
#1057 Email is Your Little Black Dress | Marketing Minute
#1056 - Have a Vision for Your Business | Jackson Calame
#1055 How Introverts Network | Amanda Watts
#1054 Healthy Conflict | Lorraine Ball
#1053 Sell Your Authority
#1052 Let Email Work for You | Kendra Corman
#1051 It Takes a Village to Raise a Business
#1050 Survey Your Way to Success
#1049 New Sales from Old Clients
#1048 The Buying Journey
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