#865 Affordable Research Tactics

In this episode I had a chance to chat with Alison K about research.  I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to listen to this short and lively conversation about affordable ways you can conduct market research to make better decisions about your business.

Alison explains as businesses owners, especially in service area know the end goal it to make the sale.  We know our target clients and their pain points.  We already understand what will happen when they're done. However. our ideal audience is the prospects who aren't ready yet. In their evaluation they may consider a whole bevy of people you wouldn't consider your competition or contemporaries.

Audience research allows us to get our own heads out of our butts see the world through the eyes of our customers.