In this episode I had a chance to chat with Alison K about research. I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to listen to this short and lively conversation about affordable ways you can conduct market research to make better decisions about your business.
Alison explains as businesses owners, especially in service area know the end goal it to make the sale. We know our target clients and their pain points. We already understand what will happen when they're done. However. our ideal audience is the prospects who aren't ready yet. In their evaluation they may consider a whole bevy of people you wouldn't consider your competition or contemporaries.
Audience research allows us to get our own heads out of our butts see the world through the eyes of our customers.
#747 The Right Price
#746 A.I. and You
#745 Avoid Social Media Overwhelm
#744 I Love Evergreen Content
#743 - Stop Creating Content and Start Telling Stories.
#742 Unlock Your Creativity with Art.
#741 Shaping Your Brand Position
#740 Flip the Sales Conversation
#739 Better Networking Results
#738 It Takes a Village
#737 - A Rational Approach to SEO
#736 Sitting on a Gold Mine
#735 Power Words
#734 What Type of Bird are You
#733 The Rule of 26
#732 Healthy Conflict
#731 Vacation-Proof Your Business
#730 What Makes You Remarkable
#729 Buying Journey
#728 Follow Your Passion and Make Money Along the Way
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