Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
Interview with Meghan Daly, Whole Whale's Paid Social Manager about the changes that will impact digital advertisers on Facebook.
Simply put, iOS14 is Apple’s most current iPhone operating system. iOS14.5 is an update to this operating system that will include many things (including 200+ new emojis!), but the specific update that’s generating a lot of buzz is the launch of an in-app prompt. This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity.
Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt:
If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. This means it will also change whether you, as a Facebook advertiser, have access to that data.
105: (short) Don't build that app!
104: Keeping Nonprofit Brands Current
103: What to do with Facebook Fundraising
102: Crafting a digital strategy for TFA
101: Lyft-ing up Social Impact: Inside CSR at Lyft
100: Seth Godin on nonprofit strategy & parenting
099: Earworms for good: Music for social impact
098: Crisitunities & other story telling campaigns tactics
097: How GuardianX is leveraging tech for social change
096: How to #win at Facebook advertising
095: How Cystic Fibrosis Foundation builds rad online communities
094: How Fair Trade Certified is building on 20 years of impact with lean digital practices
093.5: (Short) Phishing for Cyber Security
093: All about GDPR with Stanford PACS
092: Saving the Internet with the Mozilla Foundation
091.5: Things We Learned from #18NTC
091: Sasha Samochina on how NASA fuses science and art (Live from SXSW)
090.5 CFC drops $66M - news update from America's Charities
090: CERN — Doing the things a particle can with James Beacham (Live from SXSW)
089: Lean Data with Emma Lalley and Twisha Mehta (Live from SXSW)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Social Dallas Podcast
Der Große Neustart
Change Church Podcast
Six Degrees with Kevin Bacon
HEY ETX