How to connect people with business purpose

Steve Gray, CEO, Earthwatch, talks with Ian Welsh, Innovation Forum, about how companies can engage their employees linking better corporate practises, lessening environmental and social impacts, with core business purpose.

Gray argues that overall corporate strategy is becoming increasingly the core focus of employee engagement – linking individuals’ roles to their business’s overall impacts and how these link into the bottom line. He says that it is crucial to establish personal context for employee engagement – how their and the company’s impacts can make a difference both to wider stakeholders and to themselves. This trend is reflected in the move away from philanthropic approaches to employee engagement to a desire to change motivation and inspiration across businesses.