Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
Nonprofit Gets Their Feet Wet With Jesus-Themed Super Bowl Spots
A 60-second ad spot and an additional 15-second spot for the ad campaign “He Gets Us” made a stir for being among the largest ad buys for a registered charity. The ads featured images of people washing the feet of others within diverse circumstances and environments and closed with an acknowledgment of Jesus’ non-discriminatory feet washing.
The nonprofit behind the campaign is named “Come Near,” an organization formerly named “Servant Foundation,” which has rebranded under new leadership. The organization previously ran spots in 2023 but continued this year with a campaign that the marketing agency director said aimed to " show people demonstrating what it looks like to love your neighbor”.
Ad spots for the Super Bowl this year cost approximately $7 million for 30-seconds of airtime. The organization has loose ties with religious right Hobby Lobby founder David Green, though the campaign states on its website that “Jesus loves gay people and Jesus loves trans people.”
Additionally, the foot-washing theme seems to have confused and creeped out some audiences causing many follow-up jokes this week.
As DEI policies come under legal attack, philanthropic donors consider how to adapt
AP News
Philanthropic donors are gearing up for a legal tussle as diversity, equity, and inclusion (DEI) initiatives come under fire, with lawsuits challenging programs like grants for Black women entrepreneurs. Foundations are responding by providing legal support, while some are subtly changing their language to avoid controversy. Despite the challenges, major players like the MacArthur Foundation remain committed to supporting DEI efforts, viewing philanthropy as the last stand for independent action in society.
Meet the woman running Sam Altman’s universal basic income study to find out how cash payments can mitigate AI-related jobs losses
Yahoo Finance
Elizabeth Rhodes is the trailblazing research director behind OpenResearch (formerly YC Research), spearheading a significant universal basic income (UBI) study initiated by Sam Altman, the AI visionary and OpenAI CEO. The study, which concluded its cash transfers to 3,000 participants in two states, aimed to explore UBI as a solution to potential job losses due to AI advancements, with findings set to be released later this year. Rhodes, with her social work acumen, led the project with a meticulous approach, and the forthcoming results are poised to shed light on UBI's impact on various aspects of life, from health to social attitudes, in one of the largest privately funded studies in the U.S. 🌟 Will these insights pave the way for a cash-rich future in an AI-driven world? Stay tuned!
Nonprofitnewsfeed.com
084: Totally Uncorked with Nonprofit Branding Evangelist Elaine Fogel
083: Amplifying talent in the arts — on both sides of the curtain — with 21C Media Group
082: Understanding workplace giving with America's Charities
081: Risky Business with Risk Alternatives
080: Using Facebook Messaging for Organizations
079: The role of a digital team at Communities in Schools
078: GivingTuesday Predictions and tips for your organization
077: Making fundraising mobile with MobileCause
076: Distilling what you need to know about SEO for social impact
075: How to think about designing and building websites with Great Believer
074: The strategy of staying top of mind with content
073: The Clean Money Revolution - Author Interview
072:How Voting Should Work with Democracy Works
071: Email Fundraising with the Environmental Defense Fund
070: Listening to Communities to Create Better Apps
069: Primal Branding for Nonprofits
67.5: Content Marketing for Nonprofits
067: Myth busting nonprofit marketing with science
066: How a company is turning credit points into purpose
065: DoSomething.org on How to Do Cause Marketing
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