TOPIC: The New Normal in Medical Media
LENGTH: 35:18
GUEST: Dora Shankman, President & CEO, DPS Strategic Media Enterprises, LLC.
HOST: Jason E. Carris
Season Two of the AMM Conversation, the official podcast of the Association of Medical Media, explores the "new normal" in medical media.
In this episode, we are joined by Dora Shankman, a well-known name in healthcare marketing and advertising. Dora discusses how she and her clients are coping, adapting, and excelling during the Covid-19 pandemic.
Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.
Next: Ep. 5 will be the final episode of Season Two, and will feature further conversation about the new normal in medical media with Sima Sherman of Sherman Medical Marketing Group, as well as insights from Eugene Lee and Jim Woodland of CMI/Compas.
Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.
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S4, E3: Dr. Eric Gantwerker discusses the broad impact "video games for doctors" is having on medical education
S4, E2: GSK's Ryan Billings, AstraZeneca's Angela Horstmann, and Ipsen's Paul Murasko discuss HCP engagement with social and multimedia
S4, E1: Kevin Bolum, Todd Ware, and Tom McCabe discuss the American College of Physicians' biggest wins with HCP-focused multimedia
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S3, E4: James Brady shares insights on medical media's past, present, and future
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S3, E2 R.J. Lewis and Amy Turnquist discuss medical media trends, how data is table stakes, and opportunity in a "cookie-less" future
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S2, E2: Elsevier's Denis Conlon, Sumner Mering, Alejandro Alvarez discuss the new normal in medical media
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Season 2: The New Normal in Medical Media
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