When Renée Biery entered the interior design industry, she thought everyone did renovations. It wasn’t until she moved back home to Delaware that she realized she—especially as a woman—was the anomaly. She had to work hard to show how much value she could add to a renovation project for both the client and the contractors. She believes that Interior designers CAN and should do more. In this episode of Wingnut Social, she shares how you can learn to master those tricky renovation projects (and the clients that come with them).
What You’ll Hear On This Episode of Wingnut SocialAs the owner of deVignier design, Renée has almost 30 years of experience in the industry. She’s formally trained in practical interior architecture with advanced technical and rendering proficiency. She sought to be a one-stop-shop that offers everything from project management and design to decorating. She loves being part of the design and build. It also sets her apart from other women in the industry.
Despite her formal education, Renée believes that it isn’t necessary nor should it be a barrier to entry. She learned more from the women she’s worked with over the years. You simply learn as you go. You can find contractors, architects, etc. who will work with you to get a permit or draw a design.
Renée believes that offering renovation projects will sustain the industry. Why? Because procurement is becoming a problem. Many firms are giving up that revenue stream. But what does that leave them? There are only so many billable hours in design. If you’re trying to salvage your billable hours, managing renovation projects is a great way to get started.
Why don’t more designers take on renovations?Renée believes that many designers lack confidence in their skills. Plus, it can be intimidating. Everyone watches HGTV and every episode of any show features some great challenge to overcome. Those challenges get expensive. That’s why Renée encourages people to gain experience in numerous ways. She started “The Only Girl on the Jobsite” because as the only woman among 20 guys on a worksite, you feel like the odd man out. So you have to build skills to level the playing field.
Where do you get your feet wet? Do you intern under someone with the experience necessary? Some people have renovated their own spaces and feel comfortable learning as they go. Plus, if you have some experience, you can build on it. Price yourself at an obtainable level until you’ve built a portfolio. There will be clients that are excited about getting a great price and don’t mind that you’re learning. But above all, do not fake it til you make it or you’ll end up making expensive mistakes.
Taking on renovation projects sets you apart and gives you a leg up. What else can you do to break the mold? If you decide to add renovations and project management to your portfolio, how do you market yourself? Renée shares a plethora of advice in episode #251—don’t miss it!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
Are Instagram Reels THE Answer to TikTok? - Episode 163
A Glimpse Into the World of Product Design with Tyler Hill
Promoted Pins on Pinterest: Invest in this Ad Strategy
How to Master your Money Mindset [And STOP Struggling] with Nancy Levin
TikTok SPILLS Their Algorithm Secrets
Want to Be the Next Design Star? [Here’s How] with Kristin Giese
Designers: Jump on the TikTok Bandwagon NOW
The Flexibility Act: Paycheck Protection Program Loan Updated [Aaron Smyle Explains]
Instagram Monetization: NEW Live Badges and IGTV Ads
Ways to Diversify Your Revenue Stream with Shayla Copas
Instagram Launches ‘Guides’ Feature: What Does it Mean for Designers?
#AmplifiedMelanatedVoices
Sharing Inspiration Posts [The Pros and Cons]
How to Get ‘Seriously Happy’ About Your Business Model with Rebecca West
How Instagram Live is Stepping it Up
It’s Time to Incorporate Wellness Design in your Business with Christina McManaway
The LinkedIn Events Feature: Why You Should Use it
Redesigning Your Brand Identity with Joan Ravasy
The NEW Facebook Live Features Being Rolled Out
Digital Marketing Budget for Designers: Kate O’Hara Shares Her Formula
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
The Art of War
A Princess of Mars
Under The Cover
How to Decorate