The FORD Method in Real Estate. No, not the car company, but an actual method for talking to your clients to build a better relationship with them. FORD stands for Family, Occupation, Recreation, and Dreams. People like to talk about themselves so using this method builds a better bond with your client. Watching tonality, gestures, body language, and just listening are a great way to build that relationship and use this method. Do not make the conversation about you. You are shooting for a 25% about you and 75% about the client. I give some great examples in this podacst of the four subjects you want to discuss.
Who What Why of Marketing
Man in the Mirror - EP 281 - Real Facts on Real Estate
Removing Stress From a Real Estate Transaction - EP 280 - Real Facts on Real Estate
Investing In Technology - EP 279 - Real Facts on Real Estate
Follow Up and Follow Through - EP 278 - Real Facts on Real Estate
Acting Normal as a Real Estate Agent - EP 277 - Real Facts on Real Estate
Creative Tactics to Win a Bidding Wars - EP 276 - Real Facts on Real Estate
What Does Your Profile Say About You? - EP 275 - Real Facts on Real Estate
Three Ways To Add Value As A Buyer's Agent - EP 274 - Real Facts on Real Estate
Do Your Job - EP 273 - Real Facts on Real Estate
Do Online Reviews Matter? - EP 272 - Real Facts on Real Estate
Do You Need to go to College to be a Real Estate Agent in Massachusetts? - EP 271 - Real Facts on Real Estate
Who Really Pays The Commission? - EP 270 - Real Facts on Real Estate
How to Become a Real Estate Agent in Massachusetts - EP 269 - Real Facts on Real Estate
Exclusive Buyer Agency Agreements - EP 268 - Real Facts on Real Estate
Working As A Buyer's Agent - EP 267 - Real Facts on Real Estate
Understanding Home Sale Contingencies - EP 266 - Real Facts on Real Estate
Unlock New Listings With a Suitable Housing Clause - EP 265 - Real Facts on Real Estate
How To Be a Successful Real Estate Agent - EP 264 - Real Facts on Real Estate
Brokering New Construction: Strategies for Agents - EP263 - Real Facts on Real Estate
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