High-end, luxury clients are the white whales of the interior design business. But like Moby Dick, they’re difficult to land, and you may question your sanity once you get there. On today’s show, industry veteran Debbe Daley gives us a peek behind the bling.
Debbe Daley has been in interior design for 30 years, working with nearly 700 clients, many of them high-end. Debbe has seen it all in the industry over the past few decades, and on today’s show she talks about how she approached networking on and offline, how she works with her high-end clients, and what she puts in her packages so her clients know exactly what they’ll get when they work with her.
What You’ll Hear On This Episode of Wingnut SocialDebbe has worked with high-end clients for years, and if there’s one thing she’s learned, it’s that they like a lot of bling. That means that you’re going to have to show them the best products. They may already know when something is middle-of-the-road, so you have to be prepared to demonstrate your knowledge of quality products.
Finding high-end clients can be one of the most challenging aspects of working with them. Debbe recommends you join civic organizations like your local chamber of commerce. Not only will you be around other business owners who may have the money to hire you to work on their high-end projects, but it’s a first step into networking. Debbe stresses the importance of not just having your portfolio online, but networking like crazy.
Curate your online portfolio to land high-end clientsIf you want to land a luxury client, you have to show that you know luxury. Debbe says it’s important to ensure your online portfolio shows your best work, especially your work that speaks to that luxury lifestyle. That doesn’t mean that you don’t post your in-progress shots on Instagram or dismiss other work. But when it comes to your online portfolio, it’s gotta have that bling.
Debbe is also very forward-thinking about how to communicate her work to her clients. Just because you’re working with a high-end client doesn’t mean you won’t face the pricing pushback you get from other clients. So Debbe has some creative ways to work with her luxury clients. But you’ll have to listen to find out!
Connect With Darla & Wingnut SocialFranchising Your Design Business (with Guest Host Rebecca Hay)
Tips for Designers to Procure Furniture Profitably (with Guest Host Liz Potarazu)
How Your Sleep Habits Directly Impact Your Business (with Guest Host Rebecca Hay)
How Interior Designers Can Start Their Own Furniture Collection (with Guest Host Nicole Heymer)
Tax Tips for Designers to Keep More Money in Your Pocket (with Guest Host Liz Potarazu)
Everything You Need to Know About Buying a Couch in 2024 (with Guest Host Liz Potarazu)
Why Every Interior Designer Needs a Podcast
Flat Fee vs. Hourly: How to Price Your Interior Design Services
How to Design Vacation Homes and the Joy in Niching Down Your Business
REPLAY: How to Make Luxury Design Accessible
Increase Your Visibility With a PR Agency
How to Maintain Your Own Company as a Sole Entrepreneur
What is Boutique Hospitality Design?
What They Don’t Teach You in Interior Design School
Tips to Master Your Finances and Plan the Future of Your Business
REPLAY: How to Get Your Design Work Published in a Magazine
REPLAY: How to Achieve Financial Success With Your Design Business
Use Authenticity to Attract Your Ideal Client
How to Make Luxury Design Accessible
How to Get Your Design Work Published in a Magazine
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Anne of Green Gables
A Tale of Two Cities
How to Decorate
Under The Cover