NEC Display has been fairly quietly involved in analytics for a long time now, but it just got very serious and noisy about that capability, with the launch of something called ALP - which is short for Analytics Learning Platform.
It's a retail intelligence program that uses cameras and other sensors, AI, big data, cloud computing and network appliances to give retailers a better sense of what's going on in their stores.
Tied to digital signage, a retail intelligence platform can optimize messaging based on who's in there, how long they're in there, and the historical patterns of what those people tend to buy. The gold for retail operators is understanding conversion ratios - the what really happened stuff when messages were pushed.
There is no shortage of retail intelligence platforms out there, but none that I know of built from the ground up with signage as a core element. I spoke with NEC's Rich Ventura, who drove the project, to talk about ALP's roots, how people in the signage ecosystem plug in, and how it all fits.
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Nick Fearnley, Signstix
Art Stavenka, Kino-Mo
Greg Topel, Tanvas
Brett Jones, Lightform
Jonathan Gudai, Adomni
Arie Stavchansky, Dataclay
Mitch Goss, Zero-In
Sheldon Silverman, Smartbomb Media
Matt Gibbs, UPshow
Alan Brawn, Brawn Consulting
Jason Bier, Federation For Internet Alerts
Mark Stross, ANC
Megan Dutta, Women Of Digital Signage
Jenn Vail, E Ink
Reece Kurtenbach, Daktronics
Stan Richter, SignageOS
Bruce van Zyl, Sellr/Bev TV
Guy Tonti, Unified Brand
Paul Weatherhead, AV Junction
Bryan Crotaz, Silver Curve
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