"Lead with answers that create questions in your buyer", says Dr Brian Glibkowski, creator of Answer Intelligence (AQ)™. We are often taught that "our credibility comes from the questions we ask, not the information that we give" and to a point that is true. Ask great, thought provoking, insightful questions and you clearly demonstrate your competence and credibility. But do we really pay anywhere near enough attention on the answers you give?
In the same way that you are unlikely to ever hear an original objection or be asked an original question, ALL of these communication moments can be planned, prepared and rehearsed until they are a natural part of every salesperson's and manager's repertoire.
individuals overemphasise on questions and minimise importance of answers
Brian continues, "Sellers have no typology of answers. We have the 6WH typology for questions but we don't pay critical attention and focus on becoming better at providing answers. There is often a mismatch between their questions and our answers resulting in disconnected conversation, a lack of listening and the quality of answers is shallow."
You can't sell shallow and sell deep at the same time. The lack of intentionality is projected out from sellers to buyers, who reflect back the high self-orientation of sellers who too often aren't present because they are listening for a gap to speak or ask their next manipulative, self-serving question. Some really juicy material in this episode.
Twitter: sixQSoftware
--
Contact me via https://calendly.com/marcuscauchi/let-s-explore-coaching-training to book some time to explore coaching or training for you and your sales, management and leadership teams
To Hire Winners in sales, channels, CS, RevOps, management or leadership click here: https://www.laughs-last.com/hiring-winners/
To design the career you want, to give you the life you want and learn how to write your own paycheque click here: https://www.laughs-last.com/successful-selling/
Why, with >12,500 technology providers serving Sales and Marketing are results getting worse?
How Wonder & Curiosity Inspire Us, Challenge Toughens Us, and People Make Us
What’s The Real Purpose of Enablement and Why’s it Done so Badly?
Why Is Outbound So Broken And What Can You Do To Fix It?
How Bad Culture Hurts Profits And Makes You Toxic as a Long Term Employer?
Why you should fear the man who has practiced one kick 10,000 times
How Do You Create a Good Product Led Growth Strategy?
Work Hard, Play Hard: 7 Powerful Lessons You’ll Love from the World of Gaming
Why Success Isn’t the Goal; Why Sustained Success is the Goal?
How Do You Attract Profitable Lifetime Customers Who Remain Loyal and Refer You Clients?
Happy Partners Mean Happy Customers. How To Attract, Develop And Grow Happy Partners?
How Do The Best Managers Build Trust and a Culture of Cooperation?
Have You Heard The 12 Proven Ways To Capture Customers For Free?
How Can You Guarantee Your Pipeline Is Full When Your Network Dries Up?
When’s The Last Time You Had Access To Your Full Inner Confidence?
A Firefighter’s Lessons From Major Incident Crisis Management
You Aren’t Smarter Than Nature
How Do Ethical Managers Develop Salespeople Who Earn Buyers’ Trust and Loyalty?
Todd Caponi: How Do Transparent Leaders Thrive In the Best And Worst Of Times?
Todd Caponi discusses his new book, The Transparent Sales Leader
Create your
podcast in
minutes
It is Free
Get Creative with Pace Morby
The Everyday Millionaire
Pure Hustle Podcast
The Ramsey Show
The Diary Of A CEO with Steven Bartlett