Dow on how to define materiality and drive strategy

Erica Ocampo, global sustainability strategy manager, Dow Chemical, talks with Innovation Forum’s Ian Welsh about how the company identifies its material issues and how they impact its business and stakeholders. Ocampo explains how Dow uses this to develop corporate strategy across all its business units. She argues the case for keeping reporting relevant – including cutting their length – and how to engage with standards such as the Global Reporting Initiative effectively.