Nicola Shaw, head of growth at Tag Digital, has been in/around digital marketing for most of her career.
In this episode, having detailed Tag’s mission - how it works exclusively with organisers around the world helping to grow their events - with host James Dickson putting the questions, Nicola looks at new model marketing.
Across an energised, educational 40 minutes, they talk data blindness, cookies, AI, the astonishing breadth of data capture, touchpoints, audience extension, digital packages, privacy laws, tracking, the trials of a marketing manager, the value of an integrated approach and Google advertising.
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How tech has changed the face of events
Putting the GES in ESG
The importance of Event Strategy
A round with Exhibit 3Sixty
Tramlines Festival: The wider benefits
Tramlines: The festival journey from Sheffield city centre to Hillsborough Park
Worlds Better x Event Academy: ‘Delivering Sustainable Events’ Course
The ever changing focus of event sustainability
Beyond The Event: little things that enhance the attendee experience
TNW Events - A Financial Times Company
The PIE: Transforming knowledge and networks
Time and Space with CloserStill Media
Inside Informa-tion: Vetting new event tech to integrate into event production
Inclusivity – rather than an afterthought, make it a first thought!
Forging a path in the events industry
Closer Still Media close up
Mental Health: Discussing wellbeing and support for Event Profs
Revolutionising how the fintech industry connects, collaborates and does business
Transition: How working in B2B events has evolved
Festival of Media: Highlighting the best in media, marketing and advertising
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