In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.
In episode 4 of this series, we talk about the essential elements of creating demand. Tune in as we talk about how to develop buyer personas, how create content that aligns with the needs of your customers, and how to discover and solve the pain points of your buyers.
Check out The D3 Methodology here: https://bit.ly/3aOjwYz
#17 Marketo CEO Steve Lucas’ First 100 Days Report
#16 How Uberflip® Reinvented Content Marketing for You
#15 Why Video Should Be In Your Marketing Mix
#14 The Life of a Marketing Automation Manager
#13 How the Pros Do Lead Management
#12 Marketing Priorities at GE Oil & Gas
#11 The State of Marketing Automation with SiriusDecisions
#10 Marketing Automation Adoption Trends & Insights
#9 Modern Marketing Insights from a Jedi Master
#8 Keeping it Weird in Austin @ Sirius Tech Exchange
#7 Now the ‘M’ in “ABM” stands for Marketo
#6 The Role and Responsibility of a Marketing Operations Leader
#5: Are Today's Marketers Tomorrow's CEO?
#4: Direct Mail Innovations for Eloqua and Marketo
#3: The Rise of Marketing Operations as a Critical Business Function
#2: The Value of Aligning Sales and Marketing
#1: The Rise of Account Based Marketing (ABM)
#0: DemandGen Radio Welcome - The Pulse on Modern Marketing Methods & Technologies
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