In this episode, Dr. Joseph Michelli outlines the concept of "customer shadowing" – a method where business leaders observe how customers interact with their products or services in real-time. By supplementing what customers report in surveys with real behavioral observation, leaders can uncover unseen pain points, preferences, and potential areas of opportunity.
This method isn't limited to just B2B or B2C sectors; Dr. Michelli's team has shadowed insurance agents and jewelry buyers alike. In this episode, he offers a roadmap on how to approach shadowing, emphasizing the role of permissions, making astute observations, asking probing questions, and analyzing findings for actionable insights. Through a tangible example of a SaaS company's billing process, he demonstrates the real-world impact of shadowing. By focusing on proactive customer understanding, businesses can foster stronger client relationships, stay competitive, and prioritize retention.
For those invested in refining their customer experiences, customer shadowing can offer profound insights.
Listeners can obtain a detailed infographic based on this episode from Joseph's website. Additionally, those wanting guidance on naturally observing their customers can reach out to him directly.
If you find value in this podcast, please like, rate, comment, share or subscribe to it!
Silos Do More than Hold Grain – They Hold Back Customer Experience Growth
How to make EVERY DAY Customer Experience Day
The Benefits of Examination | How Would You Answer these Customer Experience Questions
How’s your growth mindset? The link between mindset and customer experience
Human Experience in A Technological World
Customer Segments or Customer Need States?
Trusting Your People and Superpowering Your Customer Experience
Legendary Brand: What’s Your Story?
Cutting-edge Service Technology Blended with a Human Service Culture
Soaring Through Future-Focused | Optimal Customer Visioning
The Agility of Ownership – Lessons from South African Entrepreneurs
Customer Experience Lessons from Informal Townships [South Africa Part 2 of 3]
Customer Experience Lessons from the African Bush
Extending Kindness for Generations to Come
Your Customer is Flawed but So Are YOU | The Gentle Side of Cognitive Bias
It’s Alphabet Soup Time | Drive EQ to Improve CX & ROE
Not All Customer Moments Are Created Equal | Building Memories When It Matters Most
Long ago in a galaxy far, far away... | Small-Town Lessons on Relationship and Business Reputation
The Bar is High – Are you Letting your Products and Technology Down?
When the Customer Experience Goes Awry [Differentiation Through Service Recovery]
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money