This week's episode is entitled "Lessons on ABM from Inside the Trenches: Fine-Tune Your Strategy for 2020". We talk with Edward Roberts, Senior Director of Product Marketing at Distil Networks.
We are really focusing today on ABM, account based marketing and all the things required in terms of elevating the game of the marketing team, but also changing the culture between sales and marketing to make that work.
Edward answers these questions below and a lot more:
Listen in now and/or read the full transcript on our blog starting Mon. 11/11 6am PST.
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How AI is Improving Sales Productivity
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Beyond Hard Work to Meaningful Impact
How Change Management Unlocks Marketing Transformation
How to Maximize Meetings for Maximum Sales and Marketing Impact
Selling at a High Level in a Down Market
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Hiring a Sales Team In Today’s Market
Customer-Led Growth Best Practices
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Why AI Will Redefine the Workplace, for the Better
Using Intent Signals to Optimize Content & Sales Outreach
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