In this episode, Dr. Joseph Michelli shares a business case based on Inca Kola, a beverage that once dominated Coca-Cola in the Peruvian market. Originally developed in 1935, Inca Kola was more than just a refreshing drink for the locals; it encapsulated the essence of Peruvian pride and heritage. Despite Coca-Cola's colossal global presence, they faced stiff resistance from Inca Kola, highlighting the power of emotional and cultural value in branding and experience delivery.
Drawing parallels, Dr. Michelli cites the example of Starbucks' iconic red winter cups, a brand he's intimately familiar with. These cups, much like Inca Kola, transcend the product itself, becoming synonymous with the joy and warmth of the holiday season.
Listeners are prompted to reflect on key takeaways:
To drive deeper emotional engagement with your offerings, Dr. Michelli provides resources on his website and an open invitation for further discussions. If you find value in this podcast, please LIKE, SHARE, or SUBSCRIBE to it.
Empathic Design – As Close to the Holy Grail as You Can Get
One if by Voice, Two if by Drone – Make it Easy or Turn out the Lights
Technology – Panacea or Tool?
Supercharge Your Business by Letting Go
Retail Armageddon, Chupacabra, and Other Myths
Experiential Lessons for the Christmas Season: Going Beyond the Presents
Is Customer Service Getting Better or Worse? The Unexpected Gift of Social Media
Complexly Simple – Success Can Breed Mediocracy
Please Ask My Opinion BUT NOT TOO MUCH
Want a Free Franchise? A Hypothetical with Real-World Implications
What’s Your Signature?
Gratitude is a Customer Experience Differentiator
Small is the New Big: Customer Experience Excellence One Opportunity at a Time
“Where Has All The Loyalty Gone? – Long Time Passing”
Lead People Not Technology: Interacting to Succeed
Empathy and Connection: The Not So Secret Weapons for Customer Experience and Life Success
The Risk of Excellence: Avoiding Customer Experience Mediocrity
Not Just Fast: Understanding a Responsive Experience
Keeping Your Audience’s Attent…Look There’s a Squirrel
When It Matters Most: Customer Experience With the Fury of a Hurricane
Create your
podcast in
minutes
It is Free
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money