In this episode, Dr. Joseph Michelli shares a business case based on Inca Kola, a beverage that once dominated Coca-Cola in the Peruvian market. Originally developed in 1935, Inca Kola was more than just a refreshing drink for the locals; it encapsulated the essence of Peruvian pride and heritage. Despite Coca-Cola's colossal global presence, they faced stiff resistance from Inca Kola, highlighting the power of emotional and cultural value in branding and experience delivery.
Drawing parallels, Dr. Michelli cites the example of Starbucks' iconic red winter cups, a brand he's intimately familiar with. These cups, much like Inca Kola, transcend the product itself, becoming synonymous with the joy and warmth of the holiday season.
Listeners are prompted to reflect on key takeaways:
To drive deeper emotional engagement with your offerings, Dr. Michelli provides resources on his website and an open invitation for further discussions. If you find value in this podcast, please LIKE, SHARE, or SUBSCRIBE to it.
The Power of Metrics: Knowing Beyond Subjectivity
Utilizing Neuromarketing to Enhance Customer Experiences: A Look into Martin Lindstrom’s Buyology
Why You Must Overcome Continuous Partial Attention & How to Do It!
The Art of Storytelling: A Powerful Catalyst in Customer Engagement
Beyond Good Intentions - Keys to Executing for Customers
Unearthing Timeless Customer Experience Wisdom - Lessons from P.T. Barnum
Cornerstones of Effective Customer Service: Emotional Intelligence and Conflict Management
Branded Customer Experience: How to Stretch Your Business Without Losing Consumer Trust
Why All Business is Personal: Keys to Humanizing Business Success
Boost Business Success: Measuring & Rewarding Customer Engagement is a Game Changer
Unforgettable Experiences: Poignant Lessons on Authentic Care
How to Gain Competitive Advantage through Brazen Customer Experience: 4 Tips from Starbucks
Service Recovery: How to Apologize and Build Strong Customer Relationships
Remember and Amaze: Colossal and Affirming Lessons from a Starbucks Barista
4 Key Strategies for Business Success: Adopt Product, Service, Customer, or Adaptive Approaches
The Power of Gratitude: 4 Ways to Transcend Words and Build Customer Loyalty
Customer Experience Excellence - How to Leverage Human Intelligence to Enhance AI
VUCA and YOU - How to Lead in Ambiguous Times
VUCA and YOU - How to Lead in Complex Times
VUCA and YOU - How to Lead in Uncertain Times
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Get Creative with Pace Morby
The Everyday Millionaire
Pure Hustle Podcast
The Ramsey Show
The Diary Of A CEO with Steven Bartlett