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Hosts: Casey Cangelosi and Ksenija Komljenović
Producer: Ksenija Komljenović
Guest: Joe Porter https://joeporteronline.com/
Watch here Listen below
00:00 Intro
00:51 Music History: November 18 – what would you buy with $37,000?
04:00 Guest intro: Joe Porter
05:45 Joe’s back story
14:55 How did YouTube come about?
19:22 Creation of the super-popular sound effects videos (12 million to 90 million views each)
21:11 YouTube popularity and content made for kids
24:07 When did you start monetizing your work?
26:34 Cover songs revenue
28:30 Signing up for YouTube partnership
30:00 Viral videos, targeting
35:38 Actionable advice for developing a YouTube channel
39:03 Click-on rate and thumbnails
41:45 YouTube algorithms
46:52 How does online success impact the offline world?
49:02 How should someone approach using YouTube as a tool not to go viral, but to seek employment?
54:10 You would be surprised how many people do/do not have adequate performances up online
54:58 No matter what career you choose, it is going to be hard work
57:00 Ryan Carlisle from IG: Is it better to upload regularly or your best content?
58:05 Josh Jones from IG: How do you get so good at so many percussion instruments?
1:00:03 thomas.perc from IG: Where is a good place to start equipment-wise to record high quality audio/video performances?
1:02:44 Jesse Guo from IG: Is it possible to grow a significant audience without making content for the masses?
The@Percussion podcast 221 with Tommer Yariv
The @Percussion - Episode 220 - John Wittmann
The @Percussion - Episode 219 - Anthony Di Bartolo
The @Percussion Podcast ep.218 - Josh Roberts
The @Percussion Podcast ep.217 with John Kilkenny
The @Percussion Podcast ep.216 Roundtable - University job interview questions.mp3
The @Percussion Podcast - 215 Martin Bresnick
The @Percussion - Episode 214 - Roundtable
The @Percussion - Episode 213 with Matthew Duvall
The @Percussion - Episode 212 - Jeff Stern
The @Percussion Podcast ep.211 - Conrado Moya
The @Percussion Podcast ep.210 Roundtable with Bill Shaltis, Ben Charles, Karli Vina, Ksenija K., Casey Cangelosi
The @Percussion - Episode 209 - Alexandre Esperet
The @Percussion Podcast - Episode 208 - David Herbert
The @Percussion - Episode 207 Roundtable with Ben Charles, Ksenija Komljenović, Brian Nozny, Bill Shaltis, Caleb Pickering, Tracy Wiggins, Casey Cangelosi
The @Percussion - Episode 206 - Matt MacClung
The @Percussion Podcast ep.205 - PAS Education Committee PART 2
The @Percussion Podcast ep.204 - PAS Education Committee PART 1
The @Percussion - Episode 203 - Roundtable with Ksenija Komljenović, Ben Charles, Brian Nozny, Brian Blume, Caleb Pickering, Casey Cangelosi
The @Percussion - Episode 202 - Fiona Digney
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