Laura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand's voice and values.
Laura explains the concept of "custom instructions" in ChatGPT, where you can teach it about your brand, your audience, and your preferred tone. She likens it to teaching a child; it takes patience and guidance to get it right so the tone doesn't feel stiff or overly casual.
With practice and clear feedback, ChatGPT can generate valuable content for various purposes, such as website copy, social media posts, blogs, and lead magnets. Laura stresses the importance of reviewing and editing the generated content to ensure it aligns with your brand's message and style.
The conversation also touches on SEO concerns, with Laura reassuring that ChatGPT can be beneficial for SEO as it understands your brand's keywords and can incorporate them naturally into the content it generates.
If you enjoyed this conversation, be sure to check out my other chat with Laura - BETTER NETWORKING RESULTS
#570 Cost Effective Video
#569 Welcome Readers in Three Easy Steps
#568 What if Facebook Goes Away
#567 Collaboration Tips
#566 Compelling Calls to Action
#565 The Keys to Attracting More Clients
#564 What is a Customer Worth
#563 The Line Between Sales and Marketing
#562 Do What You Love
#561 The Elevator Pitch
#560 Winning Niche SEO
#559 Attracting Clients with an Irresistible Offer
#558 Create Common Goals
#557 Create Authentic Connections with a Bit of Personality.
#556 The 90-Day Marketing Plan
#555 Engaged Community
#554 Become a Personality Brand
#553 Heart Centered Business | Violette de Ayala
#552 Content Authority Builds Over Time
#551 Why You Need to Conduct Research
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth