Should you utilise your team or outsource your marketing?

Les Jones, Creative Director at Practice Plan catches up with Hayley Irons, Director at HI Marketing Ltd to discuss the differences and benefits of utilising your dental team to manage your marketing or wether its more efficient to outsource to a marketing agency.

What you'll hear:

• How do you decide whether to use a team member or outsource
• If you use a team member, is it realistic for them to do it as part of their role, along with other duties, or should it be a standalone role?
• If you decide to outsource, how do you go about choosing the right agency/company
• What sort of return should you expect from your investment

Who should listen:

• Practice owners
• Practice managers