Whether you’re an enterprise or small business, the need to align your sales and marketing systems and processes must be a top priority as it was for Dana Nemec, Global Demand Generation Campaign Manager at GE Oil and Gas Digital Solutions. Dana shares her approach for planning and executing campaigns through a centralized demand center, while discussing the need to clean-up messy CRM data and duplicates to keep her Marketo and Salesforce CRM instance in sync. She also covers “the why” and ROI for having a lead development team sit within the marketing department and touches on GE's focus on persona development for 2017.
#77 Lessons From a First-Time CMO
#76 What Doesn't Kill You Makes You Stronger
#75 How to be Successful as an ABM Manager: An Interview with Erica Short
#74 MarTech Monday: Making Data Sexy with Openprise
#73 The 5 Principles of Successful Lead Management
#72 Enhance your Marketing Campaigns with Video
#71 From Start to Publish: How and Why to Write your First Book
#70 The Evolution of SEO
#69 How to Maximize Value from Event Marketing
#68 Are you Staying True to your Brand?
#67 Mastering One of The Key Principles of Successful Lead Management - Lead Scoring
#66 10 Tips for Success in the Modern Marketing World: A Reflection on the Last Decade
#65 Why and How to Establish a New Category for your Product or Service
#64 How to Help Sales Become Storytellers
#63 How to Lead a Marketing Operations Team
#62 How a 23 Year-Old CEO Built a $150M Company
#61 Fueled by Failure (Jeremy's Game)
#60 Tips for Getting Your Stuff Done
#59 How to Setup an SDR Team for Success
#58 Key Tips for Mastering Webinar Marketing
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