Steve Robinson built the prime marketing engine of Chick-fil-A, Inc as the CMO of the company. Today, Chick-fil-A is one of the largest fast-food restaurant chains in the US with over 2,773 restaurants across the country.
Steve worked at Chick-fil-A from 1981 to 2015. He has written a book titled Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, in which he shares behind the scene accounts on the growth of Chick-fil-A.
The company has grown from 184 stores and $100 million annual sales in 1981 to a billion-dollar company that made $4.3 billion in revenue in 2020 despite the COVID-19 pandemic.
Steve talks about:
1. Lessons he learned about building a brand from his over three decades of experience leading marketing at Chick-fil-A.
2. The blue ocean strategy and how it was used to successful brand Chick-fil-A
3. How entrepreneurs can build brands that attract customers.
4. The Chick-fil-A culture and how it led to the company’s success.
To get a feel of Steve, he recently was a guest on the Partnering Leadership podcast, where he shared How Chick-fil-A Became an Iconic Brand - https://open.spotify.com/episode/106DhuOxOqCrBpFEfqkmm4
Additional Links:
https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169
https://srobinsonconsulting.com/about/
Social Media Links:
https://www.linkedin.com/in/srobinsonconsulting
Interview with Bill Bloom
Interview with Andrea Wilson Woods
Interview with Andi Simon
Interview with Norman Wolfe
Interview with Devin Miller
Interview with Jeff Link
Interview with Emily Mishler
Interview with Sarah St. John
Interview with Katherine Marshall Woods
Interview with Dan Pelino
Interview with Erika Feinberg
Interview with Wendy Ryan
Interview with Edward M Marshall
Interview with Eric Dunavant
Interview with Max Zheng
Interview with Elizabeth Bachman
What Did You Accomplish Last Week?
Interview with Jeff Harry
Interview with Dan McCall
How's Your Vision?
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays