1) In 1943, Abraham Maslow published “A Theory of Human Motivation”
2) Douglas Mc Gregor published “The Human Side of Enterprise” in 1960 following Maslow's theory.
YouTube Version: https://youtu.be/xLlg-km6kJo
Reference:
http://lifestoogood.net/theory-theory-understanding-peoples-motivations-mcgregors-theory/
https://hbr.org/1970/05/beyond-theory-y
https://iwer.mit.edu/about/iwer-pioneers/douglas-m-mcgregor/
https://youtu.be/CXAzZRnJo2o
https://youtu.be/L0PKWTta7lU
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