Many businesses rely on events to generate their leads and customers because it’s one of the few opportunities to get face time with prospects.
But is your booth loop video hooking your prospects attention and supporting your sales teams efforts?
Do you have a process to segment and follow up after the event ends to keep the engagement going while it’s hot?
And are you capturing assets that you can distribute to all your prospects who didn’t attend the event?
A smart video marketing strategy can enhance your business’s conference results every step of the way.
In this episode of Video Marketing Mastery, I’m on the exhibit hall floor at the National Society of Genetic Counselors conference showing you real examples of conference strategies, both good and bad.
So if you’re interested in learning how video marketing fits into a conference strategy for converting more leads, tune into this episode of Video Marketing Mastery!
Ep. 183: The Anatomy of a Perfect Customer Testimonial Story
Ep. 182: How Restaurants Can Grow Their Business Using Video
Ep. 181: The 7 Stages to a Successful Video Project
Ep. 180: How Chili's Generated 7,800 Leads Using YouTube Form Ads
Ep. 179: 3 Strategies to Turn Social Media Followers Into Customers
Ep. 178: What Top Earning Salespeople Do Differently, ft. Dan Lier
Ep. 177: How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio
HubSpot Launches "HubSpot Video" — a fully integrated video solution, powered by Vidyard
Ep. 176: How to “Spy” on Your Prospects (And Sell to Them Faster)
Ep. 175: How To Sell Faster with Video
Ep. 174: What Marketers Can Learn from the Navy's Video Recruiting Strategy
Ep. 173: How to Create a Powerful Customer Testimonial Video
Ep. 172: Discover The Early Adopter IGTV Opportunity
Ep. 171: Discover Your Target Customer's Language of Love
Ep. 170: How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber
Ep. 169: How to Use Geofencing to Optimize Your Digital Marketing Campaigns
Ep. 168: Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates
Ep. 167: How to Get a Ton of Free Publicity Using Newsjacking, with David Meerman Scott
Ep. 166: How to Turn Customers Into Your Marketing Army, with Jay Baer
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