Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
When it comes to advertising and marketing, it's common knowledge that the more personalized the message, the better. But are personalized videos too heavy a lift? Oli Bridge, Head of Marketing at Bonjoro, says no. Rather, personalized video is the best way to double your fundraising efforts.
This week, we sit with Oli Bridge as he walks us through the pros and cons of personalized video. Bonjoro is used to sending personalized videos to engage and delight customers and donors, and has seen massive results. Listen to find out more!
Find more about Oli Bridge and his work below:
Bonjoro: https://www.bonjoro.com/
Video Funnel Playbook: https://www.bonjoro.com/videofunnelplaybook
120: (short) Facebook is not a social media platform
119: Why 350.org Dismantled Their 'Digital Team'
118: Elevator Pitch-off with 37 Vendors at #19NTC
117: Using Local Podcasts for a Purpose
116: The logic of good IA to improve websites
115: Breaking into the $100B inside Donor-Advised Funds (DAF)
114: Understanding Lean Impact for Nonprofits
113: Startup using bottles to save the environment
112: One Billion Messages for Good with Twilio.org
111: How Box.org thinks about CSR and social impact
110: (short) How We spent $13k on a vitamin
109: Play That Pays at Playworks
108: The Creation of #GivingTuesday by the 92nd Street Y
107: Raising +100k Coats and Dollars From the Rising Generation at New York Cares
106: Harnessing Digital Campaigns
105: (short) Don't build that app!
104: Keeping Nonprofit Brands Current
103: What to do with Facebook Fundraising
102: Crafting a digital strategy for TFA
101: Lyft-ing up Social Impact: Inside CSR at Lyft
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