167 - How to Use Influencer Marketing to Promote Your E-commerce Business? Ft. Moshe Hurwitz

This week, we’re joined by Moshe Hurwitz, a business development, brand management, and e-commerce professional. He is also the founder and former managing director of Art-N-Fly, a boutique brand of quality art supplies focusing on the world of drawing and illustration. Back in 2015, with only $12 000 and without knowing anything at all about e-commerce, Moshe decided to start his own e-commerce business which he sold three years later for just under one million dollars.

Our topics include:

• Moshe’s incredible entrepreneurial journey.
• What are some of the trends in the e-commerce market you should be looking out for?
• How are influencers actually influencing the market?
• Do millennials really care about brand loyalty?
• Why and how to include influencer marketing as a business strategy?
• The future of influencer marketing.

Connect with Moshe:

• LinkedIn: https://www.linkedin.com/in/moshe-hurwitz/

 

What's Next?

Learn skills that will make you the sharpest person in the Boardroom: 

https://humanresources.teachable.com/

 

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