TOPIC: Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social Media
LENGTH: 45:41
HOST: Jason E. Carris, Association of Medical Media
GUESTS:
1:45, Amy explains how during the past 12 months, medical brands had to figure out how to be current
4:23, Clubhouse’s virtual grand rounds filled a key communication gap for HCPs
5:33, Physician influencer content has evolved the past year as HCPs battled medical misinformation and disrupted social networks
7:59, Amy outlines her agencies’ medical influencer program, starting with months of listening and watching potential influencers
12:42, Dermatology was the first to adopt social media, but other specialties (orthopedics, opthamology, cardiology) are jumping into this space with both feet
16:12, Know the social media platform and its best usage for connecting with HCPs
17:02, Amy says Apple’s iOS update will challenge medical marketers and the entire advertising ecosystem
19:48, Prioritize KPIs by the objective vs. looking for new KPIs
23:56, Brad says the biggest challenge the pandemic presented his social team was capturing KOL content in a no-contact world
25:36, Opportunity exists for HCP marketing around virtual congresses and virtual MSLs
28:27, Social media provides Pharma opportunities to get their messages to HCPs in new and exciting ways
29:28, Brad says it is still a “Facebook-first world”
31:03, Influencers carry a lot of weight with HCPs
34:14, Brad discusses successful HCP-targeted social media campaigns
36:58, Brad thinks the rise in telemedicine provides a huge opportunity for HCP marketers
40:04: HCP marketers need an “authentic reason to speak,” with a unique message
Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.
Next: This concludes Season 4 of the podcast. Keep an eye out this summer for Season 5 of the podcast. The easiest way to know when the next episode drops is to subscribe or follow the podcast.
Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.
S4, E4: Doximity's Amit Phull, MD, Reddit's Laura Nardella, and Sermo's Erin Fitzgerald discuss the acceleration of social media usage amongst healthcare professionals
S4, E3: Dr. Eric Gantwerker discusses the broad impact "video games for doctors" is having on medical education
S4, E2: GSK's Ryan Billings, AstraZeneca's Angela Horstmann, and Ipsen's Paul Murasko discuss HCP engagement with social and multimedia
S4, E1: Kevin Bolum, Todd Ware, and Tom McCabe discuss the American College of Physicians' biggest wins with HCP-focused multimedia
Coming Soon: Season 4, Strategies to Engage HCPs Via Social and Multimedia
S3, E5: Frontline's Mike Guire, Tracey Sears, and Devin Gregorie debate medical media landscape for 2021 and beyond
S3, E4: James Brady shares insights on medical media's past, present, and future
S3 E3 TrendMD's Paul Kudlow shares insights on digital marketing from the physician viewpoint
S3, E2 R.J. Lewis and Amy Turnquist discuss medical media trends, how data is table stakes, and opportunity in a "cookie-less" future
S3, E1 Highlights from AMM's Pharma Forecast 2021 panel with GSK's Jim DeLash and Merck's Lori Hancock-Holland
Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement
S2, E5: Eugene Lee, Jim Woodland, and Sima Sherman dive deep on the"new normal" in medical media
Industry veteran Dora Shankman discusses the "new normal" in medical media
S2, E3: MedscapeLive!'s Benji Kayne discusses producing virtual events in the "New Normal of Medical Media"
S2, E2: Elsevier's Denis Conlon, Sumner Mering, Alejandro Alvarez discuss the new normal in medical media
S2, E1: Healio's Matt Holland, JoanMarie Stiglich, and John C. Carter discuss the "New Normal in Medical Media"
Season 2: The New Normal in Medical Media
S1, E4: Dr. Augustine Fou explains big tech's issue with data privacy, "bad actors" in digital advertising, and best practices for medical media
S1, Ep 3: Jon Bigelow explores the fragmented regulatory landscape and future challenges with data privacy
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