On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.
But first, we talk about what Led Zeppelin has taught him about marketing! So good.
We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure. We dive into the science of storytelling and MORE!
Check out the full transcript on our blog starting Monday, 7/30/18.
The Wizard of Mox Shares SEO Secrets for 2018
Predictable Pipeline with Robert Pease
Why would you define sales personas down to their favorite author?
Modern database management best practices
Marketing mobility: How to move from marketing to the c-suite
Book: The Lost Art of Closing
How the science of mental preparation can help you succeed.
The Perfect Persona: How to increase prospect engagement, response and conversion
Content Chemistry: How simple tactics can transform your Web traffic and lead generation
Past Performance Data to Guide Future Performance
Event marketing 2.0 – how to get more ROI from your event strategy in 2018 and beyond
Stories and Data: 3 Proven Methods for More Accurate Sales Forecasting
It takes 6.8 Buyers to get a decision made.
How to increase your results 10X with Grant Cardone
Conversational Sales Presentations
Marketing Performance Management Report Results
Influence – how to get it, earn it and keep it in B2B sales & marketing
Omnichannel marketing, online and offline
Real talk with a successful B2B inside sales rep
Talking about the Demand Unit Waterfall
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield