This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of Cherish and Challenge Your Legacy, I asked, then CEO of Starbucks, Howard Schultz what he wanted his legacy to be. He responded, “I want to build a lasting brand that elevates lives one cup at a time.” Upon his retirement a few years ago, it was clear to me that Howard’s legacy was intact. But that outcome wasn’t always certain. In fact, Howard had to return to the CEO position from his role as Chief Global Strategist to execute a bold transformational agenda that I chronicle in Leading the Starbucks Way. Howard and his leadership team had to also make difficult choices and invest wisely to ensure they stewarded a “lasting brand that elevates lives one cup at a time.”
What do you want your leadership legacy to be?
Walking Your Talk: Cultivating Authentic Customer Service (Part 1 of 2)
Owning Peace of Mind - Everyone is Responsible for Customer Calm (Part 2 of 2)
Owning Peace of Mind - Everyone is Responsible for Customer Calm (Part 1 of 2)
Autonomy and Guidelines - The Art of Front-Line Empowerment
Lovemark? Infusing your brand with Mystery, Sensuality and Intimacy
Southwest Airlines' Transformative Customer Experience Differentiation: Insights from Bill Tierney VP of Customer & Digital Experience
Strengthening Teams Through Recognition
Navigating Challenges: Lessons from Starbucks' Recent Performance Miss
The Art of pARTnership: Maximizing Win/Wins
It's Not a Sprint - It's a Marathon: Balancing/Strengthening/Resting for Peak Performance
It Isn't "Small" Talk - How to Build Rapport with Customers and Team Members
Turning Customer Disappointments into Delight: Tips for Business Leaders
Driving Customer Loyalty by Zigging When Others Zag
Cultivating a Winning Company Culture: Lessons from an Australian Trailblazer
Scaling Your Business with Customer Magic - Part 2
Scaling Your Business with Customer Magic - Part 1
The Magic of Customer -Centricity: Unveiling the Secrets of a Transformative Underdog
Navigating Growth and Innovation: Insights for Your Business
Injecting Fun into Your Business Culture: A Lesson from Zappos
Elevating Customer Service: A Guide for Business Leaders & Managers
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money