Manny Medina, CEO at Outreach SaaS joins us to discuss: Mistakes Sales Operations Make and how to trust your tales team with technology.
He's the CEO and founder of Outreach, a fantastic sales enablement and sales engagement and acceleration platform.
We have a great discussion... at one point I tell Manny, "You're opening up the kimono a little bit, things that not everyone thinks about or has to experience but I appreciate you sharing..."
You'll love Manny's answer to this question: "What should companies be looking for? What should sales leaders be looking for in platforms to ensure they're getting results and ensure that it's additive to their productivity versus negative?"
You'll also hear what he thinks is one of the most common mistakes he sees sales operations teams make.
And, listen to the end to hear some great examples about a couple of their core values: Grit and Diversity.
More about our guest:
Manny co-founded Outreach in 2014 and now serves as CEO. Prior to Outreach, Manny was employee number three on Amazon’s AWS team and led the Microsoft mobile division from launch to $50M in annual revenue. He holds an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania.
Manny is a model of vulnerable and transparent leadership to his employees, from his heartfelt weekly email to his employees, to the traditional Friday get-together where the whole company shares their highs and lows of the week. He is a proponent of saving the planet by consuming less and purchasing second-hand whenever possible (he might be the only CEO to take the stage at industry events in shirts purchased from Goodwill). Manny grew up in Ecuador and now lives with his wife and three children in Seattle.
Omnichannel marketing, online and offline
Real talk with a successful B2B inside sales rep
Talking about the Demand Unit Waterfall
The Power of Relationship Marketing in a Distracted World.
Is ABM a fad or here to stay? We’ll ask one of the godfathers of ABM…
Are you fanatical about prospecting? You should be!
The rise of event marketing technology
Predictive Analytics vs. Augemented Intelligence
Video marketing best practices
7 Essential Building Blocks for High Performance Sales Development
How Marketing Should Measure and Drive Revenue Performance
How to create a Channel Engagement framework
ABM Noise Making you Kranky?
Content Marketing, What's working?
How consolidating your integrated communications can accelerate awareness.
Secrets to effective, high performing B2B content
Is sales something you’re born with?
Account Based Marketing - Joys and Failures
How to Balance the Art & Science of Selling and more with David Priemer
Marketing Trends and Getting Started in ABM in 2017
Create your
podcast in
minutes
It is Free
The Business Of
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The GaryVee Audio Experience
The Dark Horse Entrepreneur | Helping Parents Make Money Online
Making It with Jon Davids
iDigress with Troy Sandidge