I've done a podcast interview with Jeff Hastings in the past, but there's a lot going on with BrightSign and it was time for a catch-up with the CEO.
BrightSign will ship about 300,000 little purple digital signage players this year, at a clip of something like 1,200 units a day. The players have become their own hardware category - as in, "Are you planning to use PCs, smart displays or BrightSign boxes?"
In our chat, we talk about why BrightSign devices have so much traction in the marketplace, and why so many software and solutions companies are signing on now as integrated partners.
We get into the thinking behind a service called BSN Cloud that is now coming out of beta testing and into wider release.
And we talk broadly about what CIOs and IT managers need to think about when they start looking at large, scaled digital signage networks. The IT guys I used to refer to as the Dr. No crowd are now very much on board with using special purpose devices that just work, and don't bring the headaches of full PCs and their operating systems.
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Andrea Varrone, Digital Signage Expo
Daniel Siden, Lightvert
Iles Guran, Armodilo
Phil Lenger, Show And Tell
Michael Schneider, ESI Design
Brad Parler, Blinds.com
Mark McDermott, ScreenCloud
Leo Coates, The Coates Group
Chris Lydle, Google
Kurt Dupont, PresentationPoint
David Levin, Four Winds Interactive
Ken Sahlin, DOmedia
Luka Birsa, Visionect
Wayne Rasor, FASTSIGNS
Jim Nista, Insteo
Brian Fitzpatrick, Revel Media Group
Jeff Hastings, BrightSign
Andrew Farah, Density
Florian Rotberg, Invidis
John Wang, IAdea
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