Customer testimonial stories are vital assets for your website. But if you’re doing it wrong, they won’t work.
A “one size fits all” approach to your audience doesn’t work because it doesn’t feel intimate to the buyer. And if you’re putting your brand in the spotlight instead of your customer, you’re going to lose out big time.
Relevancy is key. Your customer testimonials have to be hyper relevant to the prospect you target. So that means you should have a different video for each type of persona you sell to.
Let me break this down for you:
The stories that are remembered are the ones that have heroes that go through amazing transformations. Why the heck else would Marvel and Star Wars break box offices records with every release?
So in your customer testimonials, you need a key opinion leader (KOL) or influencer from your client’s company to tell a story about how your product or service transformed their lives. Then you target prospects who are just like the KOL in your video.
When you put your prospects in the shoes of your heroic client, you can show them how your business can also change their lives. This helps create an emotional connection - because they can relate, in a very personal way. The more they relate with the story, the higher your sales results will be.
On this episode of Video Marketing Mastery I talk with Jordan Herelle, WireBuzz Senior Digital Strategist, about how to get your client to tell a story that’s hyper relatable, uses the persona you want to attract, and creates an emotional experience for your prospect. We also walk through making the story visually compelling and where it should live on your customer journey page.
If you’re not using customer testimonials on your website, or if you’re not getting the results you want, this episode is for you! Also, head to wirebuzz.com/303 to see two testimonial story samples that will show you how the same company tells different stories for different types of customers.
Ep: 355: If You Are Humble, Your Prospects & Clients Will Iterate Your Business
Ep.354: Identifying Leakage In Your Marketing And Sales Process
Ep.353: Todd Takes You Behind The Scenes Of His Projects
Ep. 352: A Follower Success Story And Developing Yours In 2021
Ep.351: How To Master Webinars Like A Pro With Brian Mayoral
Ep. 350: Going Through NO To Get To YES!
Ep.349: Preparing Yourself To Use A Teleprompter Like A Boss
Ep. 348: Your Primary Goal For This Year Is CLARITY
Ep. 347: Santa Dropped Off New Camera Gear At The WireBuzz Office
Ep; 346: 2020 Results - If You Transitioned To Virtual Sales, You Probably Crushed It
Ep. 345: The Latest Stats On The Effectiveness Of Using Video To Close Deals
Ep. 344: What Is Personalized Video?
Ep. 343: The 6 Types Of Videos A Salesperson Can Create
Ep. 342: A Common Social Media Mistake And The Solution
Ep. 341: Remembering The First WireBuzz Christmas
Ep. 340: Christmas Day - A Gift Of Celebration
Ep. 339: Xmas Eve - Twas The Night Before Christmas
Ep 338: New Google Research: What Customers Expect From Your Website
Ep. 337: Latest Video Engagement Stats & How To Maximize Results
Ep. 336: Dr. Axe Talks Health & Marketing With Todd Hartley
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