Steve Nygren is two decades into his post-career career as the "mad genius" master developer of a town-in-progress called Serenbe, Georgia. It's a community deliberately modeled after English country villages and other historic towns—the kinds of places built over 100 years ago that Nygren found he loved to take pictures of and revisit—but located in a very different context: the suburban fringe of Atlanta, Georgia.
Because of that context, Serenbe has not arisen organically, the way an actual English village would have once upon a time arisen from the needs of farmers to access shared services and bring crops to market. Rather, it is being developed over time according to a meticulous vision that not only allows for but seeks to ensure the kind of eclectic, photogenic, deeply welcoming and comforting environment found in the best small villages. Serenbe is an ambitious effort to achieve a better way of living than the conventional suburban model, and to do it by working within a financial and regulatory environment that is normally pre-wired to produce conventional suburbia.
Strong Towns president Chuck Marohn recently interviewed Nygren for an episode of the Strong Towns podcast, and you can listen to their conversation for insights into:
Nygren is adamant that the Serenbe experiment is not a Disneyland-style gimmick, an exclusive luxury, or an irreproducible experiment that requires a "mad genius" to create.
Serenbe's homes are expensive because the community fills an unmet and in-high-demand market niche—the kind of place that gives people a built-in sense of community and psychologically as well as physically healthy lifestyle—in a part of metro Atlanta that has few expensive homes. However, Nygren says, many of Serenbe's development principles are actually less expensive than the business-as-usual alternative. Edible landscaping is cheaper to maintain than ornamental landscaping or grass. Pedestrian-oriented streets are cheaper than automobile-oriented streets. Daylighting stormwater and creating natural corridors for it to flow through is cheaper than investing in huge networks of underground pipes.
"Just because I have expensive houses here doesn't mean that these principles we're applying here can't apply anywhere," he says. And if we applied them more broadly, the potential benefits—not just to our communities' bottom lines, but to our health and psychological well-being— are tremendous.
Live in Kansas City: "We’re a suburban community learning we can be urban."
Gracy Olmstead: It Still Takes a Village
King Williams: The Gentrifiers Will Become the Gentrified
Paul Stewart: You Are the Help You've Been Waiting For
More than Math: Living with Intention in Our Stronger Towns
Minimum Viable Development? How We Let the "Perfect" Be the Enemy of the Good
Building Productive Places (and Showering them with Love)
Breaking Free of the Infrastructure Cult
Spooky Wisdom: What Lessons Should We Be Learning from How Our Ancestors Built Cities?
James Howard Kunstler: It's All Going to Have to Get Smaller
Tomas Sedlacek: A More Humane Economics
Patrick Deneen on Rediscovering Community and Rootedness
Ben Westhoff: Ferguson, Five Years Later
Ask Strong Towns #10: August 2019
Steve Mouzon: Living Traditions and the Original Green
The Dignity of Local Community: Chris Arnade
What Happens When Housing Becomes a Cash Crop?
Building Cities For Our Unconscious Brains: Ann Sussman on the Failings of Modern Architecture
Start Small, and Make a Lot of Noise: John Yung on Suburban Revitalization
Ask Strong Towns #9 (June 2019)
Create your
podcast in
minutes
It is Free
City Manager Unfiltered
Potencial Americano
The ASIC Podcast
The Chris Plante Show
Red Eye Radio