Would you buy something if you didn’t know what to do with it?
This isn’t a trick question: the answer is no.
The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.
And what happens if it doesn't generate the results your client was expecting? You’ll feel embarrassed and your clients will stop doing business with you.
That’s why smart video marketers start with strategy. Otherwise, you’ll end up with a product that is misaligned with the businesses’ goals.
In this week’s episode, we talk about the different stages of creating a winning strategy with WireBuzz’s very own: Marcus Krieg (President), Tim Alwell (Strategist and Copywriter), Sarah Scott (Producer), Alicia Longo (Producer), and Devon Dresback (Video Director On Set). We also go a little too far with the behind the scenes details, just a “heads” up.
If your content has been on point but you haven’t been seeing the results, then tune into this week’s episode of Video Marketing Mastery!
Ep. 145: Social Media’s Maturity Moment of Truth Has Arrived
Ep. 144: How to Turn Your Website into Your Best Salesperson
Ep. 143: How to Build a Smart Customer Journey to Sell Faster
Ep. 142: How to Create the Perfect Landing Page
Ep. 141: Could Censorship be the Kiss of Death for Facebook?
Ep. 140: How to Create an Inbound Organization with Dan Tyre
Ep. 139: Why Mapping Out Your Video Marketing Campaigns is Critical
Ep. 138: How Changes at Google, GoPro, and Instagram Impact Digital Marketers
Ep. 137: Facebook Algorithm Change 2018: What Businesses Need to Know
Ep. 136: How to Use Video to Set Up Your First Client Meeting
Ep. 135: How to Use Video in B2B Marketing
Ep. 134: When To Be Creative vs. When To Execute
Ep. 133: Why Finalizing Video Proofs on Mobile Devices Is Important in 2018
Ep. 132: The Smartest Video Marketing Trends For 2018
Ep. 131: How to Never Run Out Of Content Ideas Again, with Mark Traphagen
Ep. 130: What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain?
Ep. 129: How to Maintain Control of the Sales Process Using Video
Ep. 128: How to Get 20x More Shares On LinkedIn
Ep. 127: The Ultimate Reason Why Longer Videos Drive More Sales
Ep. 126: The 3 Videos Every Business Needs
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
NABOR® TALKS
U.S Property Podcast
The Ramsey Show
Planet Money