If you’re a sales rep it can be hard to know which prospects are ready to buy. And if you’re sending them personalized videos, wouldn’t it be helpful to know which prospects were REALLY interested...and which ones not to spend your energy on?
Conventional wisdom says that “Knowledge is Power.” But Michael Schrage, a Research Fellow with MIT, says, “Knowledge is not the power...The ability to act on knowledge is power.”
So let's say you know who is watching your video and for how long. What do you do with that knowledge?
Vidyard is a tool that gives you the knowledge to know what your prospects are doing when you send them personalized videos. You are able to track viewing activities on the back end and collect data that will help you decide how to take action. With this tool you are able to easily identify which prospects to spend your time on.
When I started doing this at WireBuzz I cut my sales cycle down from 9 weeks to 3, making my sales team more efficient and able to crush even more deals!
On this week’s show, I talk with Tyler Lessard, VP of Marketing at Vidyard. Vidyard is a pioneer and leading global provider of video technology for marketers, sales teams, communications and corporate learning. We discuss how to track your prospects’ responses to video, how long your video holds their attention, and how to leverage the data to speed up your sales cycle.
If you want to leverage the knowledge of what prospects are doing with your video to ACT, take a listen and find out how to crush deals faster!
EP 64: Social Video: How to Use Video Effectively On Social Media
EP 63: How to Increase Demand for Your Product Using Video
Ep 62: Thought Sequences: How To Teach Prospects About Your Product
Ep. 61: How to Promote Your Videos (The Right Way)
Ep 60: Amsterdam, Facebook Live Controversies, and Personalized Video
Ep 59: The Value of Testing and Optimization in Video Marketing
Ep. 58: How to Use Explainer Videos to Increase Conversion Rates
Ep 57: Censorship, Bad Data, and the Future of Video in 2017
Ep 56: My Video Marketing Resolutions for 2017
Ep 55: The Smartest Video Marketing Trends in 2017, Part 2
The Smartest Video Marketing Trends in 2017, Part 1
Ep 53: Using Live Streaming Video for your Business
EP 52: What Fake News Means for Google and Facebook
Ep 51: How Salesforce Uses Video in their Content Strategy (Viewtopia 2016)
Ep 50: Is Video Better at Driving Traffic or Closing Sales?
Ep 49: When Is YouTube a Good Option for Marketers?
EP 48: How Increased Competition Affects Video Marketers
EP 47: Convincing Key Stakeholders to Invest in Video
Ep 46: 4 Strategic Ways to Grow Your Business With Video
EP 45: The Top 20 Business Problems That Can Be Solved by Video
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