So glad to have Karen Steele, CMO at LeanData on this time talking about what "Revenue Operations" really means.
LeanData has done a great job of evangelizing an integrated, cohesive Revenue Operations strategy. I ask Karen what that means and what it looks like.
I also ask her about the balance of activities for marketing teams when you've got those so focused on demand generations and getting more leads and getting more MQLs, versus focusing on some of the Sales Enablement and Revenue Operations tasks and priorities.
It's not just about the sales funnel-- revenue implies impacting the entire customer life cycle. I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well.
Listen in for this and a lot more!
You can also listen in and read the transcript on the Heinz Marketing Blog starting Monday, 5/13/19 at 6am PST as well.. and catch the recording everywhere podcasts play!
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
Sales Story vs. Sales Pitch - Quick tips to create both
The Perfect Close and 7 Deadly Sins of Closing - James Muir
The many challenges of channel sales enablement & engagement with Justin Johnson
The Continued Evolution of the Sales Enablement Function
Unpacking insights from a bounced email to create 4 connections using ABM
Social Selling Mastery Tips from Jamie Shanks.
Stop selling & start leading - dialogic vs. diagnostic
Augmented Intelligence vs. Predictive Analytics with Lara Shackelford
Underground B2B Content Marketing tips from Joe Chernov
Obvious Business Etiquette to give you an edge.
Guide for the first time sales manager
Demand Generation Trends Today
Why companies are failing to hit their sales numbers.
Why Predictable Prospecting follows Predictable Revenue
High Profit Prospecting with Mark Hunter
10 step pipeline performance checklist.
Sales Call Coaching Done Right: Q&A with Steve Richard
Hitting the number vs. doing it the right way: Sales management best practices with Matt Heinz
Hit the Q3 Ground Running: A midyear pipeline assessment blueprint for your business - By Matt Heinz
Sales is a mental game: Master it with Sedric Hill on Sales Pipeline Radio
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
Chew on This - Digestable DTC Content
The Marketing Secrets Show
The Goal Digger Podcast
Right About Now with Ryan Alford